Kicking Off the Unlocking Home Training with Coldwell Banker and Tom Ferry

The way this program is built appeals to the engineer in me. I studied systems engineering at George Washington University and worked as a systems engineer for the federal government before becoming a Realtor, so I naturally think in systems: inputs, process, and outcomes. Real estate is no different. The agents who serve their clients best are the ones with a reliable system for staying in touch, keeping conversations moving, and making sure no one who might want to buy or sell falls through the cracks.

That is exactly what Unlocking Home promises to build. A 7-week program presented by Coldwell Banker Realty with Tom Ferry gives me the structure to turn proven strategies into daily habits instead of one-day motivation, and the weekly coaching cadence keeps the learning honest. I expect to come out of November with stronger skills, sharper systems, and better relationship-building practices, and that is the version of me I want my clients working with.

The program kicks off October 5 in person with "Unlock the Money in Your Phone," and the title says it all. The session is about turning one contact list into two paths to business: taking action with the people who are ready to move now, and putting Home to work nurturing everyone else. That split is something I think every agent already has the raw material for, sitting in their phone, and the training is about giving it structure.

The goal for Week 1 is to leave with real buyer and seller opportunities in motion and a smarter way to keep the pipeline working. Not a vague resolution to "keep in touch better," but a repeatable process for the two conversations that matter: the one with the client who is ready today, and the one with the client who will be ready someday.

• Take action with the contacts ready to move now, and get real buyer and seller opportunities in motion.
• Put Home to work nurturing everyone else, so the pipeline stays alive between conversations.
• Leave with a smarter way to keep the pipeline working, week after week.

Between the weekly lessons, the program includes 60-minute live virtual sessions each Monday with certified Tom Ferry International coaches. These sessions are designed to sharpen skills, systems, and relationship-building practices, which is exactly the kind of steady weekly work that turns training into habit. There are two session times, 10 AM EST / 7 AM PST or 3 PM ET / 12 PM PT, so agents can fit the coaching into a real working week instead of around it.

Having a live coach on a set cadence matters. You can watch a webinar and feel inspired, and then life happens. A weekly check-in with a certified coach creates accountability, and accountability is what makes a system stick. I am genuinely looking forward to that part, because it is where the theory becomes routine.

Washington, DC is a market where preparation wins. Buyers here do their homework before writing an offer, and sellers want an agent who communicates clearly from the first listing call to the closing table. When I get sharper at staying in touch, keeping every conversation moving, and using the tools in front of me, my clients feel it in the little things: a call returned the same day, a question answered before it is asked, a buyer or seller whose timing is handled with care.

A program like this is also a direct investment in the neighborhoods I serve across the DMV. The better my systems, the more time I have for the work that actually matters, like helping families compare neighborhoods across DC, Maryland, and Virginia, walking someone through their first move to the capital, and keeping up with the numbers on my market data page and the fall 2026 market update.

If you are curious about how I work and what I bring to the table, my about page covers my background (including the engineering side of things), and I share what I keep learning on this blog. I will be writing more about the program as the weeks go by, so check back if you want to see how it translates into real client work. And if you are planning a move to the DMV, I would love to hear from you on the contact page.