In a market where a smaller group of agents is closing a larger share of the deals, the difference between a good year and a great one is rarely talent. More often it is system: a proven script, a repeatable dialogue, and a coaching cadence that keeps you executing when the market shifts. That is the gap the Mike Ferry Finish Strong Superstar Retreat is built to close, and it is why agents are already marking their calendars for Fort Lauderdale in September.
Key Takeaways at a Glance
- Dates and place: September 15-18, 2026 in Fort Lauderdale, FL, with a Bonus Day on September 14.
- Cost: $500 general admission, and registration is open now.
- Focus: proven scripts and strategies to sell more homes, dialogue-building, and real coaching, not motivational filler.
- Why now: fewer agents are doing more of the transactions, so the agents who win are the ones with a repeatable process.
- The take-home: a day-by-day plan for building predictable income in any market.
Event Details
Event
Mike Ferry's Finish Strong Superstar Retreat
Location
Fort Lauderdale, FL
Dates
September 15-18, 2026 · Bonus Day: September 14, 2026
Tagline
“Sell More Houses. Close More Deals. Build Predictable Income.”
Admission
$500 general admission
Registration
Why a Real Estate Conference Like This Matters in 2026
The 2026 market rewards process over luck. Active inventory is up roughly a third year over year across the Washington, DC area, which means buyers have more choices and sellers need sharper pricing, sharper marketing, and a tighter conversation than they did a year ago. In that environment, the agents doing more transactions are the ones running proven scripts and strategies, not the ones relying on optimism.
That is exactly how Mike Ferry frames this year's retreat. The program is built around taking advantage of a market where fewer agents are doing more of the transactions, and around the proven scripts and strategies that sell more homes. The structure is training plus coaching: live dialogue-building, accountability, and a clear day-by-day plan, all aimed at one outcome, predictable income you can build on.
If you have been wondering whether a real estate conference 2026 is worth the travel budget, the short answer is that this one is built unusually close to the daily work of selling. It is not a passive listen-and-take-notes event. Attendees practice the dialogues, run the scripts, and leave with a calendar of actions.
What Happens at the Mike Ferry Retreat
The main retreat runs September 15-18 with daily sessions, and the Bonus Day on September 14 gets you started a day early. Expect the agenda to move through the same things agents say make the Mike Ferry retreat a repeat habit:
- Proven scripts and strategies to sell more homes, practiced out loud rather than skimmed.
- Dialogue-building workshops that sharpen the way you talk with buyers, sellers, and leads.
- Structured coaching on running a predictable, scalable real estate business in 2026.
- A day-by-day plan you can start executing the Monday after you get home.
It is a Fort Lauderdale real estate event, but the material is built to travel. The same scripts and coaching cadence are what agents take back to markets like ours in the DMV.
What This Means for a DC-Area Agent
Washington, DC is a market where process pays off fast. September and October are our strong second season, inventory is more balanced than it has been in years, and buyers here do real homework before they write an offer. A clean dialogue, an honest script, and a daily cadence map directly onto how our fall market actually works.
I am planning to follow the retreat closely and cover the takeaways that translate to the DMV, so agents, buyers, and sellers in the area can use them without the travel. The blog is where I share those notes, and my approach to the local market is on my about page. If you want the numbers behind our market first, the fall 2026 market update and the full market data page are the place to start.
For DC-area agents, the honest pitch is simple: whatever level you produce at, the retreat is built to raise it. For buyers and sellers, the takeaway is a good sign, the agent you work with is investing in the kind of training that shows up in the quality of your transaction.
Frequently Asked Questions
What is the Mike Ferry Finish Strong Superstar Retreat?
It is a multi-day real estate sales training and coaching retreat produced by The Mike Ferry Organization. The 2026 East Coast edition runs September 15-18 in Fort Lauderdale, Florida, with a Bonus Day on September 14, under the tagline “Sell More Houses. Close More Deals. Build Predictable Income.”
When and where is the 2026 retreat held?
September 15-18, 2026, in Fort Lauderdale, FL, with a Bonus Day on September 14. Sessions run daily during the main retreat, and the Bonus Day gives attendees an extra day of training before the main event starts.
How much does it cost to attend?
General admission is $500, per the official flyer and event page. Registration is open now, and we always recommend booking through the official Mike Ferry page so you have the current pricing and schedule.
Is this a conference or a coaching program?
It is best described as training meets coaching. The schedule centers on proven scripts and strategies to sell more homes, live dialogue-building, and structured coaching, so you leave with both skills and accountability rather than a notebook full of ideas.
Who should attend?
Agents who want to sell more homes in 2026, whether they are new to the business or already producing at a high level. The program is built around a day-by-day plan for predictable income, so it works for someone building a first pipeline and someone tuning a mature one.
Where can I register?
On the official page at mikeferry.com for the 2026 East Coast Superstar Retreat in Florida. General admission is $500, and seats are limited.
Whether you are an agent looking at the real estate conference 2026 calendar or a homeowner who simply wants to understand how the pros stay sharp, the Finish Strong retreat makes a compelling case. It is a Fort Lauderdale real estate event built around a very 2026 reality: fewer agents, more transactions, and a clear system for the ones who show up prepared. The real estate sales training on offer is practical, the Mike Ferry retreat format is proven, and the registration page is one click away.
Ready to Register for Fort Lauderdale?
Reserve your seat at the official Mike Ferry page for the 2026 East Coast Finish Strong Superstar Retreat. General admission is $500, with the Bonus Day on September 14.
Register NowNever too busy for a referral
Even while I am busy selling homes, I am always glad to talk referrals, so if someone you know is thinking about buying or selling in the DC area, send them my way and I will take great care of them.
Buying or Selling in the DC Area? Let's Talk
Whether you are comparing neighborhoods, planning a move, or getting ready to sell, I would love to help you make the most of the Washington, DC market. Call or text me directly, or schedule a consultation at a time that works for you.
Learn more about Robert Clarke and how he helps families across DC, Maryland, Virginia, Connecticut, and Massachusetts.
Fair Housing and Equal Housing Opportunity: The information in this article is provided for general informational purposes only and does not constitute professional, legal, or tax advice. Coldwell Banker Realty fully supports the Fair Housing Act and Equal Housing Opportunity. All properties and services are offered without regard to race, color, religion, sex, disability, familial status, or national origin, and in accordance with all applicable federal, state, and local fair housing laws. The Finish Strong Superstar Retreat is an event produced and operated independently by The Mike Ferry Organization; attendance, pricing, and schedule are subject to change by the event organizer, and this article is not affiliated with or endorsed by The Mike Ferry Organization or its retreat. Robert Clarke is a licensed real estate salesperson (SP99196) in DC, MD, CT & MA, affiliated with Coldwell Banker Realty, 310 King St, Alexandria, VA 22314. © 2026 Coldwell Banker Realty. Equal Housing Opportunity.
Robert Clarke
Realtor · Coldwell Banker Realty · SP99196
Engineer turned real estate agent with a Master's from GWU. I help families find their place in the DMV with a blend of technical rigor and genuine local knowledge, and I keep a close eye on the training and market trends that shape how we work.